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| About Benchmarking |
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Our performance evaluation methodology has been developed from established benchmarking theory and practices, which we have adapted and extended for eCommerce.
The goal of benchmarking is to improve your business performance,
via the medium of comparative analysis. All business can be benchmarked
as can all processes within businesses, driving managers to recognise
internal roadblocks which are preventing their businesses from growing
beyond current expectations, by providing external evidence of actual
achievement from competitors or world-class performance in adjacent
businesses or sectors.
As a managerial discipline, performance evaluation can shock organisations
out of their internal obsessions and confront them with the real world.
Recognising that growth need not be incremental – that entire step-changes
are not only possible but may be necessary to stay competitive – can
provide the jolt that every organisation needs from time-to-time,
particularly if they have been successful, have a worthy heritage
or are dominant in their field.
We feel our approach to performance evaluation forms the next phase of evolution for benchmarking
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