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| Introduction |
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eBenchmarkers evaluates the performance,
usability, and efficiency of direct-to-consumer financial services,
and guides senior management to opportunities for improvement.
We gather mission-critical and highly confidential information directly
from banks or insurance companies and "benchmark" their performance
in relation to similar businesses. We also carry out independent evaluations
of the usability and effectiveness of client services.
Invitations to join the benchmark are confined to firms who commit
to providing accurate and comprehensive statistics about online visitors,
transactions, phone calls, direct sales, quality of service and other
performance indicators. The findings are made available exclusively
to the management of businesses that subscribe to the service and
help them make decisions based on hard facts, impossible to find elsewhere.
Our comprehensive view of the market, close and regular contact with
industry players and the robustness of our information mean our knowledge
of UK online finance is second-to-none. The richness of our data allows
us to diagnose the causes of under-performance and spot opportunities
for improvement. eBenchmarkers has been able to help its clients make
significant enhancements to their site design, sales engines, conversion
ratios, customer service; and demonstrate scope for significant cost
savings in marketing, technology and help-desks. We also provide key
insights into emerging trends in the industry. For these reasons,
eBenchmarkers has become a trusted advisor to many direct-to-consumer
financial services providers. |
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