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| Overview |
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eBenchmarkers' Online General
Insurance benchmark launched in October 2002. As with the Online Retail Banking benchmark,
the Online General Insurance series reports twice yearly: the Spring
Indicators are based on April data and the Autumn indicators are based
on October data.
The benchmark covers Motor, Home, Travel, Life, Pet & Breakdown insurance.
There are currently 16
participants, including most of the major players and key innovators, covering over 80% of the Online Insurance market.
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Participants receive written reports
and facilitated in-company workshops of key findings, covering:
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No of Online Sales
Including both those completed online and offline; with historical
figures back to June 2000. |
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Path to Purchase Analysis
Full analysis of the sales process from the visitor arriving
at the public site, right through to completing the sale. |
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Length of Processes utilising
eUser methodology to evaluate the impact of
process on sales conversions rates and transacting frequency. |
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Technical Performance including
service downtime, site responsiveness and page sizes. |
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Deployment Costs encompassing
the development & operating costs incurred in delivering
the channel, and the marketing costs of driving traffic to it. |
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