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| Overview |
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eBenchmarkers' Online Retail Banking
benchmark was launched in April 2001 and reports twice yearly (in sync
with Online General Insurance): the Spring Indicators are based on
April data and the Autumn indicators are based on October data.
The benchmark has grown from its inception, and now covers some 85%
of the UK Online Retail Banking market.
As the focus of the Online Banking industry begins to shift from servicing
existing customers more efficiently to selling financial products
online, the Benchmark has adapted to these new requirements.
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Participants receive written reports
and facilitated in-company workshops of key findings, covering:
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No of customers
'active', 'committed' & 'dormant'; and the online penetration of
the total customer base |
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Quantity & frequency of transactions
including: Balance views, 3rd party & bill payments,
interaccount transfers, setting up and amending standing orders
& direct debits |
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Sales volume & penetration
including: growth, path to purchase analysis and conversion
rates |
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Length of Processes utilising
eUser methodology, and the impact
on sales conversions rates and transacting frequency |
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Deployment Costs encompassing
the development & operating costs incurred in delivering
the channel, and the marketing costs of driving traffic to it |
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