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| General Insurance |
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eBenchmarkers' General Insurance benchmark covers all sales and service activity in the growing online channel
Online General Insurance
Our online general insurance benchmark reports twice per year tracking all of the key drivers of online sales performance with historical data back to 2002. Products include Car, Home, Travel & Pet insurance.
The study covers:
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Online sales volumes and premiums, including those originating online but completing in offline channels |
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Analysis of the sales funnel, showing the impact of process on conversion and highlighting opportunities to improve |
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Detailed online marketing data, split by aggregators, search, affiliates and display - right down to cost per click, click conversion and overall acquisition costs |
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Value analysis of renewal rates and persistency and how these measures differ by online marketing source |
Monthly General Insurance Tracker
The Monthly General Insurance Tracker reports headline online sales volumes every month, allowing for near-immediate tracking of sales performance relative to the major UK general insurance providers.
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Data is reported by the middle of the following month. (e.g. sales performance in May is reported by mid June) |
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Analysis covers car insurance and home insurance |
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Delivery in Excel format for easy integration into management reporting |
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